Writing in an informal, conversational style means breaking the rules!
A copywriter has to wear many hats - business and technical writing, guest blogs in a brand's voice, crafting resumes...important and necessary, but not exactly creative nor fun. However, the chance to write in an informal, more conversational style and tone - blogs or social media posts - allows the copywriter to unshackle from the cuffs of AP and Chicago rules and the expected grammar etiquette we are known for. It's a welcome opportunity to break a few grammatical rules!
Here are 3 examples of literary techniques to have a little fun with!
1. Drop the "G"
Definition: Remove the terminal "g" from a word that ends in "-ing".
Example: One of the most famous and memorable lines in advertising has to be from KFC - "It's finger-lickin' good!"
2. Invent a Word
Definition: Exactly what it sounds like - you get to make-up a word or choose a trending made-up word that will resonate with your target audience.
Example: Whether you like the term or it makes you cringe, manscaping has become part of our vernacular.
3. Malapropism
Definition: Use of an incorrect word (whether on purpose or by accident) because it sounds like the correct word. The effect is nonsensical humor.
Example: The nominee got a lot of electrical votes. (electoral)
Fun Fact: Malapropism is also referred to as Dogberryism. (Feel free to thank me when you whip that one out at Trivial Pursuit!)
The next post in this series will provide 3 more techniques to try. Let's keep the creative juices flowing!
