Try using one or more of these literary techniques to generate new ideas and raise the creativity bar in your content writing. Each post in this series will highlight three examples of advanced wordsmithing. Let's dig in!
1. Anadiplosis
Definition: Repeating a word at the end of a clause and then using that same word at the beginning of the next clause.
Example: When he lost, he lost big time.
2. Colloquialism
Definition: Use of vernacular words or phrases, informal; local or regional expressions.
Example: Ah, you figured it out, buddy!
3. Hypophora
Example: Will buying this coat be life-changing? No. Will it keep you toasty warm on winter days? You bet!
Using these techniques will open the door, or at least a window, to creative thinking when writing ad copy or content that needs a little kick. The next post in this series will introduce three more gems to consider adding to your wordsmith toolbox.
